Call All Real Agents! Need Ideas For Your Next Super Star Video? We've Got You Covered!

Having videos is a great way to market your business. YouTube, Facebook Live and Instagram all offer the ability for you to post videos. These can generate leads, develop a brand and attract buyers and sellers. There are many ideas out there for real estate marketing videos. But, before you start posting videos of random listed houses, you have to develop a vision for what you want to produce. You don’t need to book a video production company to get started. You can shoot from your own phone and edit in programs such as Windows Movie Maker or Mac’s iMovie. You won’t need to spend thousands of dollars to get the results that you want. Most people enjoy watching quick videos that they can relate to and are extensions of their own reality and lives. You can produce that with your phone on the “steady” mode.

Next, you have to figure out what kind of video you want to shoot. Will it be a simple tour of a home you have just listed or will it be a teaching video? Do you want a theme, a plot, a storyline? There are so many variations for a short film for your business that the idea list is endless! Here are a few ideas for you to think about while writing the story line.

Real estate marketing videos, whether you are a buyers agent or a listing agent (or both), can create a strong brand and body of work. Upload the video on YouTube, Vimeo, Sprout, Twitch, Shutterfly, Facebook and Instagram and then share on your website, in newsletters and email campaigns. Use local keywords from your area since real estate sales are so location specific, and hashtags for the subject matter.

Shoot videos of the neighborhood where the listed house stands.

If the home is of a certain age or era, shoot a video angled towards that time.

Give a tour of the Condo complex and all of its amenities.

Shoot a Condo training film that explains how ownership works and the laws and regulations.

Shoot several videos for First Time Home Buyers.

Give realtor tips videos to clients who are just getting started.

Do another that answers the question “why you need to have financing in place before looking”

Or “what to look for when buying a new home”

Post a video that explains why you need a real estate agent when buying new construction

How to be realistic about what features you can get with the money you have

Affordable housing options for first time buyer

Then there are the videos for the home seller.

How to declutter a home for the perfect showing and open house.

Ways to make your landscaping look good with curb appeal and first impressions.

How to price your home to sell.

How to handle a lowball offer (should you be offended or counter?)

How to prepare for an open house.

What should you fix before the home inspection period.

Show the home improvements to make for the most money when you sell.

How to have a successful showing with good smells, lots of light and flower.

How to sell for top dollar in the fastest time possible.

You can make videos for people buying luxury homes.

Show what some of those spectacular amenities can be in a luxury home.

Put together a video that shows the different types of walls you will need for living on the ocean front or on the side of a mountain.

Driveways, fences and other security measures can be addressed.

Shoot one that shows what people look for in luxury homes and another for expansive yards and landscapes.

Then you can make videos that will teach people the ins and outs of real estate.

What are closing costs and who pays for the?

What is an escrow account?

How to negotiate repairs of the home before purchasing.

What types of insurance and property insurance is needed.

And then, of course, you should shoot videos about the area. The local parks, lakes, restaurants, shopping, schools, festivals and other things to do will make for lively videos.

In order to market your business and solidify your brand in people’s minds, you have to think outside the box. What are your competitors not doing? Sometimes potential clients don’t want to read a letter, an email, or a short postcard. They might not even want to scroll through a website to learn about a business.They want something quick that excites them and teaches them at the same time. This is where a professional, high-quality promotional video can come in and save the day. A unique, interesting and short promotional video can help display your business and the products and services you provide, while adding to your professionalism and helping your name stick within a person’s mind. Everest Direct Mail & Marketing employs talented multimedia producers, highly trained and skilled in all aspects of video creation. Let us create an original and captivating promotional video for your business!

It’s all About the Emotion

Many people like to cry! They like to laugh! And they respond to words the same way. Emotions are a sticky subject in the world of marketing. You don’t want the audience to fall into a puddle of tears, but you want them to have an emotional reaction to what you are selling. It doesn’t matter if it is a product or a service, there has to be an emotional connection. You choose a doctor based on your emotional attraction to the doctor’s knowledge, calm demeanor and wise ways. You pick a lawyer with an emotional connection to their wisdom, their even temperament and to their advice. When marketing your business, you have to create a little emotion. Studies show that emotional marketing works. Whether it is making you laugh, cry or jump out of your seat with a scare, people love to cry or laugh. There are some proven tactics that can help boost response to direct marketing campaigns by using good old emotions.                                   

Creating a story with an ad with a heartwarming core can evoke emotions of safety and comfort. Descriptive and compelling copy can trigger feelings that people want to take action..Effective marketing can trigger someone to respond in the way you want them. Studies have been done that prove when people are deciding on a product, they use their emotions based on their feelings and experiences rather than facts and figures. Liking an ad gives it positive emotions which influences the loyalty and trust in the product. It all depends how how the consumer feels. Pointing out the features and benefits of the product are just a part of the story, but the feeling is the core of the purchase.

 

In order to make a connection to your client, prospect or customer, you have to fulfill an emotional need. Do you remember the ad about the refrigerator with the big red bow around it as a surprise gift for mom. Yes, the refrigerator was nice and the bow was cute, but it was the fact that the family all gathered together to surprise mom that made refrigerator sales skyrocket!! You can sell practically anything from dish soap to roofing tiles if you use a bit of a tug on the heart. Your job in marketing is to find the equilibrium between the emotional side and the reality of the product. You want your target audience to choose what is right for them. In order for your emotional marketing to work, it needs to stand out, promote trust, drive action, and increase  success.                                                                                                                                           

Using emotional words can get the attention of the customer. You need to get the attention by getting them to feel something. The right words can set a fire, create passion, fan the flames of anger and even move them along to the final choice of purchase.There are difference between a rational word and a more emotive one. Telling someone to “click here” or “read now” or “discover new ways to save” are all very different but one of them makes the reader Click. They are bland, bland, curious. It is an invitation which makes the reader excited to find out more!                            

 

Color is a great creator of emotion. Using color fonts or background causes the human to respond a certain way. Yellow is bright, positive and cheerful. Green is new and natural and blue is calming. Reds are warm and caring or can be a warning. Instinct causes a person to respond to color. When using color on any marketing materials, including any online site, be consistent with the colors you use for your branding. A marketing campaign can use additional colors with the fonts and images and the buttons as long as your branding colors are found in the piece. When deciding on the colors to use in your piece, think about the ambiance, moods, and feelings that are stirred up by certain colors. Remember the relationships between a color and a specific emotion.                                                                                                                                           

When using pictures on your marketing materials, pick the ones that evoke a positive outlook on your company and its environment. You want to show happy employees along with happy customers. It is well know that an emotion is contagious. If someone is in a bad mood, everyone ends up being in a bad mood! That is why your images need to convey satisfaction, happiness and simplicity. A bright yellow smiley face was developed for a reason!! The human being is wired to feel better when we see a smiling face. We have a natural desire to be part of something, to connect, to join together with other people.

 

Testimonials are absolutely necessary on your marketing pieces. It is the proof that you have the experience and the knowledge to do the job. When people read testimonials, they feel better about making a choice of using your company. Testimonials allows your customers, partners, employees, and others to speak for you about you. Incorporate testimonials and reviews into your materials, from direct mail letters and postcards, emails, and landing pages. When prospects see that people have a great experience with you and your company or even your products and services, they are more likely to choose you over someone else.

 

Making a strong connection with your prospects, customers and clients is the backbone of a thriving business. By using emotional words, you can create an environment that focuses on the customer experience and the way you deliver it. Feelings are very important to people and it creates a long life for your business. Just like that doctor or lawyer that you so carefully chose, people choose which businesses they want to deal with. Loyalty is hard earned, but you will have customers for life.                                                                                                                             

Direct Mail Marketing is one of the best advertising strategies you or your business could utilize to reach customers and prospective clients. It is cost-effective, versatile, highly customizable, quick and easy to set up, reliable and helps you stand out from the typical marketing routines of your competitors. The advantages of direct mail marketing are limitless! Also, the results of your marketing efforts can be measured and tracked easily when using direct mail – no more complicated analytics or time wasted wondering what works and what doesn’t. Using highly-target mailing lists, coupled with unique letters and envelopes, Everest Direct Mail and Marketing can design your direct mail campaigns to ensure your potential customers heed your message by putting your advertisements directly into their hands.In the spam-riddled world of today’s online marketing, using direct mail to publicize yourself makes every cent of your marketing budget count with a high chance for a strong return on your investment.

Realtor To Do List

Organizational skills are a requirement to be successful in any business. In real estate, it is even more important. Most realtors are juggling and multitasking from the start to finish of every day. Beginning matters.There is a compounding effect to what we do on a daily basis.The proven path to success is to know what needs to be done and what lies ahead. Here are a few items to show up on the TO the day with a “To Do” list gets things started in the right way because what you do today DO list every day!
Organizational skills are a requirement to be successful in any business. In real estate, it is even more important. Most realtors are juggling and multitasking from the start to finish of every day. Beginning the day with a “To Do” list gets things started in the right way because what you do today matters.There is a compounding effect to what we do on a daily basis.The proven path to success is to know what needs to be done and what lies ahead. Here are a few items to show up on the TO DO list every day!

Administrative Work

Start the day  with a check of emails and new phone calls. Return every inquiry that came in overnight. Update websites and social media profiles and tweak daily replying to people on Google plus and Pinterest, Twitter,Facebook and Instagram. Complete, submit and file documents, agreements and leases. Coordinate your calendar appointments, showings, open houses and meetings. Create and distribute flyers, newsletters and other promotional materials. Work on budgets for monthly, quarterly and annual operations.Keep on top of data entry and maintaining and managing client databases. Develop marketing plans for listings. Write blog articles and share content, ideas and advice daily. Doing daily research for an article or preparing an article for online publication can cut down on the stress of “deadlines”! On a side note of administrative tasks, agents who hire assistants consistently say that they would never have been able to move to the next level in their business had they not hired help. This makes sense when one considers that an assistant helps increase your efficiency, thereby freeing you up to perform the important tasks.

Start the day  with a check of emails and new phone calls. Return every inquiry that came in overnight. Update websites and social media profiles and tweak daily replying to people on Google plus and Pinterest, Twitter,Facebook and Instagram. Complete, submit and file documents, agreements and leases. Coordinate your calendar appointments, showings, open houses and meetings. Create and distribute flyers, newsletters and other promotional materials. Work on budgets for monthly, quarterly and annual operations.Keep on top of data entry and maintaining and managing client databases. Develop marketing plans for listings. Write blog articles and share content, ideas and advice daily. Doing daily research for an article or preparing an article for online publication can cut down on the stress of “deadlines”! On a side note of administrative tasks, agents who hire assistants consistently say that they would never have been able to move to the next level in their business had they not hired help. This makes sense when one considers that an assistant helps increase your efficiency, thereby freeing you up to perform the important tasks.

Lead Generation

Leads are the backbone of every real estate business. Spending time each day capturing leads is essential. Today’s technology allows some powerful lead generation tools that are almost completely hands-off so that the time spent on the task is very short. Your website should be the main funnel to capture prospects and is your most valuable tool. Make sure to organize your database and update any new contacts and make sure they have knowledge and access to the website. Respond to leads immediately by sending them a text and answering their response quickly. Make it part of your daily routine to reach out to past buyers and sellers to discuss any changes in their real estate needs. With technology and social media it has become easier to do followups and consistent contact.

Leads are the backbone of every real estate business. Spending time each day capturing leads is essential. Today’s technology allows some powerful lead generation tools that are almost completely hands-off so that the time spent on the task is very short. Your website should be the main funnel to capture prospects and is your most valuable tool. Make sure to organize your database and update any new contacts and make sure they have knowledge and access to the website. Respond to leads immediately by sending them a text and answering their response quickly. Make it part of your daily routine to reach out to past buyers and sellers to discuss any changes in their real estate needs. With technology and social media it has become easier to do followups and consistent contact.

Follow-Up   
                                                                                                                   
Following up on any and all emails, comments, snail mail and telephone calls is a top priority daily.  Whether this is the immediate follow-up of a website contact or spending time putting your leads on email campaigns, follow-up is critical. Customer Relationship Management or CRM and automation can ease the time factor and make sure contact is regulated. A couple of times a week, take some time to take a new or former client out to lunch or coffee and attend a social event after work. Becoming a “regular” helps solidify your position in the community. Even one hour a week devoted to this task will boost your productivity and assure future business. Spend a few  minutes daily writing notes and catching up with contacts on the phone to see if you can be helpful to them.

Following up on any and all emails, comments, snail mail and telephone calls is a top priority daily.  Whether this is the immediate follow-up of a website contact or spending time putting your leads on email campaigns, follow-up is critical. Customer Relationship Management or CRM and automation can ease the time factor and make sure contact is regulated. A couple of times a week, take some time to take a new or former client out to lunch or coffee and attend a social event after work. Becoming a “regular” helps solidify your position in the community. Even one hour a week devoted to this task will boost your productivity and assure future business. Spend a few  minutes daily writing notes and catching up with contacts on the phone to see if you can be helpful to them.
                                                                                                       
Networking 
                                                                                                        
Twitter, Google Plus, Pinterest, Facebook, Linkedin and Instagram accounts should be checked daily if not several times daily. It’s a great way to get your name out there and connect with friends and family and see what they’re up to along with clients both prospective and existing. Personally reply or acknowledge every single person that comments on content when they comment, message or reply to you. Attend networking and community events every month and have several one-on-one meetings with people in a relaxing and casual venue. Connecting with different community organizations is key.

Twitter, Google Plus, Pinterest, Facebook, Linkedin and Instagram accounts should be checked daily if not several times daily. It’s a great way to get your name out there and connect with friends and family and see what they’re up to along with clients both prospective and existing. Personally reply or acknowledge every single person that comments on content when they comment, message or reply to you. Attend networking and community events every month and have several one-on-one meetings with people in a relaxing and casual venue. Connecting with different community organizations is key.

Daily Marketing   
                                                                                            
Do daily marketing plan updates to your strategies and tactics. Revise the design for your promotional materials, such as flyers, postcards and business cards. Keep track of ideas for your blog and jot down the first paragraph for each. Plan your social media posts and updates for a month. Check up on your Zillow profile and add any recent sales, listings and reviews. Refresh your website with listing photos, upcoming neighborhood events, open houses, social media posts and other items that need to become current.
Daily Marketing   
                                                                                             
Do daily marketing plan updates to your strategies and tactics. Revise the design for your promotional materials, such as flyers, postcards and business cards. Keep track of ideas for your blog and jot down the first paragraph for each. Plan your social media posts and updates for a month. Check up on your Zillow profile and add any recent sales, listings and reviews. Refresh your website with listing photos, upcoming neighborhood events, open houses, social media posts and other items that need to become current.

Real estate agents must balance their schedules between daily management obligations and income-producing activities. This means spending time at the office or meeting with clients, showing homes and doing some traveling. Most agents have a To Do List that is long and can change at a moment's notice. There is no such thing as a typical day! But, if you can get into a habit and make some of these suggestions into daily events, you can create a business that will grow.
Real estate agents must balance their schedules between daily management o
bligations and income-producing activities. This means spending time at the office or meeting with clients, showing homes and doing some traveling. Most agents have a To Do List that is long and can change at a moment's notice. There is no such thing as a typical day! But, if you can get into a habit and make some of these suggestions into daily events, you can create a business that will grow.
Everest Direct Mail and Marketing has helped countless businesses generate direct mail and email campaigns, as well as websites, email campaigns, outbound calling campaigns and so much more. Our proud team members are named "Climbers" who strive to achieve elevated excellence in everything we do. We cannot wait to support your marketing needs!

Everest direct mail and Marketing has helped countless businesses generate direct mail and email campaigns, as well as websites, email campaigns, outbound calling campaigns and so much more. Our proud team members are named

More : http://www.everestdmm.com

Seasonal Promotions for Direct Mail

Seasonal changes, just like your wardrobe, are always welcome with new anticipation of great things to come. Your Direct Mail campaigns can be set up to be scheduled and themed with the Seasons. Real estate seasonal marketing is a great way to connect with customers and clients. By connecting to your clients year-round, it increases the chances that they will think of you when they need a service like yours. Seasonal Marketing is effective marketing strategy and it inspires new ideas for reaching new prospects

*Spring is the season of new beginnings. The winter is over and people are cleaning up and spending more time outdoors. Gardening, tree trimming and washing windows brings a sparkle to homes and this can be the subject of a Campaign - a Sparkling Spring! A new home that has more amenities that allows families to spend time outdoors or is located near parks or beaches are the sparkle prospects are looking for. Showcasing properties that are suited to the spring and summer weather and marketing to prospective homebuyers that are interested in those lifestyles are real estate marketing opportunities for this time of year. With spring, the ways to market your business are plentiful. Here are some ways that Xpressdocs can help you market your business:

Topics for Springtime

Baseball is America’s favorite sports. Baseball schedules are popular. And they are designed to last all season so you and your clients will never miss a game. Create postcards with schedules for both the American and the National leagues and send out in time for the opening pitch.

Spring Forward Postcards or magnets are super handy for prospects! Send out a thoughtful reminder to your current and prospective clients to move their clocks forward. Your customers will not only appreciate it, but they will think of you next time they need a service like yours.

Send a postcard just to let your customers know you are thinking of them with a General Spring cartoon. These postcards last all season so you can send them at anytime. Spring postcards are sure to catch the eye of your clients and customers and maybe even .

St. Patrick’s Day is one of those Springtime events that everyone enjoys so much. Send a postcard to remind your customers to wear green and give them an Irish blessing.

Easter is full of colorful eggs, bunnies and family time.Send a postcard to your friends and customers to let them know you are thinking of them and when it comes time for their new beginnings, such as buying a new home, they will remember you.

*Summer is the outdoor holiday season with Labor Day, Memorial Day and the Fourth of July. Red, white and blue are the colors for three full months of Direct Mail ideas. A lot goes on in the community, and there a lot of events happening.
Topics for Summer
Send out a Summer Newsletter and put something together that tells your readers where the fun is happening in your town this summer.This can be Concerts, Festivals, Summer Camps, and anything that parents might be interested in.
Send out a postcard that has summer maintenance ideas, ten landscaping ideas, tips to clean up your garage and keeping up with your pool for cheap.
Then there are letters that can help with home electricity tips geared for the summer such as adding plants outside (or even inside) to bring more shade in and around your home.
Learn how to program your thermostat. Most new ones come with automatic settings to save money but also keep the home cool by running at the best times.
Think about adding a fan. Or bringing in portable ones. They will allow you to set your thermostat higher and stay just as cool.
Install room-darkening blinds.
Look into transparent coating for windows that blocks heat.
Homeowners will read these letters as it helps with their bill base and the betterment of their home!
Write about the top 10 DIY summer projects, or vacation checklists and then there is a list you can send of the 20 things to know before listing your home the summer.
And of course, there are the Red, White and Blue themes for the Fourth of July, Memorial and Labor days. How to pack a picnic, best parks for family picnics, how to decorate the front porch in our American colors are all unique subjects that will definitely get read by the receiver!
*So many people rejoice the Fall Season. The heat and humidity is gone, there is a wonderful scent in the air, football has started and the kids are back in school. The crispness of the season and the brilliant colors allows for many interesting new themes for letters and postcards. Fall is a great time for many people to consider selling or buying a home.
Topics for Fall
Write a newsletter. touting the advantages of listing in the fall versus spring and include some stats to back up your claim.
Write a letter on how to prepare a home for fall. A short list of tips that you can write about include: Cleaning downspouts and gutters that fill up with falling leaves. Give the house a fresh coat of paint while the weather is cooler.
Roof maintenance to prepare for winter weather. Fireplace and chimney maintenance. Furnace or heater tips, such as replacing filters and cleaning systems. Window and door seals to keep out cold air and save on energy costs.
Create a calendar of all of the local events. Design it in bright orange and red. Include the festivals, hayrides, color tours and apple cider mills.
And of course, there can be a postcard sent on all of the rules of safe Trick and Treating!
*Winter is the season of BIG holidays, intense decorating and cozy and warm evenings. It is also the season of homes looking sparkly and perfect. Open houses can be very romantic and heartwarming and conducive to the spirit of the season.
Send out a 3 fold flyer showing a drawing of town and the indoor activities and special places like ice or roller skating rinks, bowling alley, coffee houses and wine bars. Point out Art Galleries and museums.
Forget the boring open house! Ask the seller if you can throw an afternoon happy hour on a Sunday with a football game going on in the background. Send out invitations in the team's colors shaped like footballs. Offer seasonal food, drinks and music.
Create a tax guide and send out. Work with a local expert to develop the content.
Send out a guide on a postcard that highlights why winter can be a great time to buy or sell a home. Focus on benefits like quicker transactions and lower competition, and include other market-specific information.
Create a list of seasonal companies that provide services such as driveway clearing, snow blowing, furnace repair, window maintenance and heating assistance.
Send out Christmas ornaments on postcards that can be punched out. Have your logo and website printed on the back.
Buy your annual holiday cards from a favorite charity. Let your clients know what causes you support while wishing them a very merry season. Make sure you thank each of your clients and service providers.
Send out a Year in Review by creating a letter that give personal accounts of your best sales of the year.
Postcards are a great eye-catching, tangible marketing tool, formatted to your specific preferences and needs, with endless customization in a multitude of sizes – regular, oversized, and custom cut.
We, at Everest Direct Mail & Marketing, can create colorful, attention-grabbing designs with your images, logo, and any content you’d like to include – using your own design or one created uniquely for you by our talented and experienced designers.

More: https://www.everestdmm.com