Thursday, 14 December 2017

Direct Mail Postcards


Direct Mail Postcards should be a part of your Direct Mail Marketing strategy. You want to reach prospective clients in the most efficient way possible with the quickest route and the least expensive manner. You want to make sure that the right message is on the right type of Postcard, and, most importantly, you want them to grab the attention of the receiver.

The following are some ideas on how you can be successful in using Postcards to achieve your goals in any Direct Mail campaign.

The size of the Postcard is always a very important factor. The size of the card needs to fit the size of your message. Postcards are small and can be overlooked in a pile of mail. Their artistic characteristics need to be very strong so they literally jump out of that pile and grabs the receiver! You want to catch someone’s eye and make it very clear about what you’re offering. Color, font and graphics can accomplish this mission. If you have colorful art, a unique font and a shout it out message, you have to consider if the normal 4” x 6” Postcard size will work. Will a larger size accomodate your copy in a stronger fashion? Whether large or small, Postcards are very concise ways of writing a message. There is only so much room for so many words and you have to edit down to the bare bones and keep it to the point.

 
Your cards should ALWAYS have your Website address located prominently in the layout. There is only so much space on a Postcard for you to get your information, so take the reader to a location where they can get further details.

Each Postcard you send, has a distinct message in which all of the pieces of art, graphics and fonts work together to instruct the receiver to do something. But, what are those “somethings”? Here are a few ideas for Postcard messages.

Promote Special Events.  Postcards are excellent for announcements and invitations. A “Save the Date” Postcard can be used for any type of event. A flashy design with a link to a website landing page for registration can make the card show up on bulletin boards and refrigerators.

Create Coupons! Postcards are great for “Present this card for 50% off” types of coupons. No clipping, just bring in the whole card and the coupon will be scanned. A simple bold message and a coupon is all you need for a prospect’s reaction and response.

Create a Series of Postcards. Just like a cliff hanger soap opera, you have to watch the next show to know what is going to happen!  You can tease a whole campaign and get people involved with each new Postcard that is sent. If you are moving, adding new employees, starting a new program, each of these can be announced by an ever intriguing Postcard giving more and more details up to the actual announcement.

Send a Postcard cartoon! Cartoons get looked at! Cartoons get read! Cartoons get responses! A Postcard with a colorful, customized cartoon are not only a “hook” to get someone interested and travel to your website, but they elicit laughter and cause people to keep the card around for further reference.

Neon Colors, Brilliant Colors, Sparkly colors get attention. The most effective design element that you can use to get a response is color. A Postcard that is filled with unique graphics and brilliant colors can be irresistible. The purpose of a Direct Mail Postcard is to get it read! If someone reads the message just because of the color curiosity and attraction, then the mission has been accomplished!

Postcards are a fantastic way to quickly intrigue your potential customers without them having to even open an envelope! We at Everest Direct Mail & Marketing, create professional-looking postcards, complete with your own logo. We feature high-value content to get the best reach possible for prospective clients. Our postcards are fully customizable and allow you to connect with your community. This customization makes our mailers even more informative and effective. The possibilities are endless! Postcards can advertise new products and services, provide coupons or announce community events! Postcard marketing is a powerful way to build and maintain your client base!


More : everestdmm.com/blog

Wednesday, 15 November 2017

How to Use Youtube for Original and Captivating Promotional Video for your Business?

More than 50% of prospective home buyers use YouTube as their chief video research guide. YouTube is now the means for your listings, digital property tours and other valuable information to be displayed for this audience. YouTube is owned by Google and Google wants to deliver video search results.

A YouTube channel that you “branded” and own can be very powerful. It contains YOUR property videos, YOUR Real Estate knowledge through classes and programs, local content and perhaps “how to” essays. These all get indexed by the search engines. Your channel has YOUR own email address as the owner of the account (no third party broker or company). In some instances, if you prefer to hire a outside vendor to create video content or virtual tour videos for you, make sure they upload this content to the channel that YOU control and own.  While searching for an address for one of your properties, you want the destination to be YOUR YouTube Channel. You want all roads to lead to YOU.
 A strong brand with semi-regular videos featuring interesting content along with your listings will draw a large audience. If you use your slogan or motto as a major part of your brand, then use it in all of your videos both listing and informational.
Before getting started with video production, analyze what kinds of content your audience wants. It could be about the ins and outs of purchasing homes for sale or about selling their own home and how to present it to the market. Then, you must determine how long your videos should be, how to best communicate your message, what type of filming that you want to achieve and if there is a theme or story to be told. Figure out your message and your videos will resonate with many viewers.
Marketing is an attempt to get people’s attention. So what is the formula for getting that attention? Unique Videos can answer that question. You don’t need to rent film studio space or hire lighting assistants to create interesting videos When making videos, have some fun and show off your personality and sense humor. Your audience wants to see authenticity when watching videos so you need to loosen up and become relaxed before you start recording

Here are some suggestions for your start into the YouTube world of Real Estate filming and video:
An _Introduction Video_ is a short, friendly video that you can use to introduce yourself to possible leads as well as those who already know you. An introduction video is a pitch for your services and offerings. This video should be informal. Talk about yourself and how you are a benefit to the home buying experience. You can talk about hobbies or interests, your approach to real estate, family, and charity work. Reinforce the fact that you’re a local expert on your community. Introduction Videos can be the most important video you’ll make because it launches the interest in you and your product. Having your introduction video professionally produced can have a great ROI. You can use this video in many online sites and for a long period of time. Hiring a professional is a sound investment. Also, a good script and a strong delivery will solidify your personality and mission. Make sure the audio is clear and the video is stable and in focus.

A _Testimonials Video_ can show that you are accomplished and trustworthy. A heartfelt testimonial video from a happy client is a real “Feather in your Cap” for promotions. Testimonial videos are incredibly versatile for real estate marketing. You can weave a several great testimonials into your introduction video, or, you can keep them separate and feature a testimonial video on a testimonials page on your website. Testimonial videos should be shot personally. It gives a quality of spontaneity and truth. Shooting testimonials in different locations, with different cameras and sound quality, will make them appear more genuine.

A _Neighborhood Tour Video_ is a video that shows the attractive aspects of a neighborhood. With a voiceover that tells what life is like in the community, you can point out what makes it special. Include stories and adventures along with shots of shops and restaurants, transportation, parks and historical landmarks. Think of the things that impress you in the area as if you were seeing it for the first time. A YouTube Neighborhood Tour can accumulate a large number of views as those IN the neighborhood and the surrounding areas are curious about your perspective. A professional video can be effective in capturing outdoor shots and making them all look attractive.

And finally _Listing Videos..._When people look up videos for real estate, they are looking for listing videos. Listing videos have been proven to help sell homes. A portfolio of great listing videos will help you land more seller clients and sell your listings faster. Shooting a Listing Video yourself is fine but a professional walk through video or drone video can exemplify the special features of the house. One great listing video can help you land clients for years to come.

A unique, interesting and short promotional video can help display your business and the products and services you provide, while adding to your professionalism and helping your name stick within a person’s mind.

Everest Direct Mail & Marketing employs talented multi-media producers, highly trained and skilled in all aspects of video creation. Let us create an original and captivating promotional video for your business!

Friday, 27 October 2017

Creating Your Direct Mail Materials

Because of its affordability and its ability to target an exact location, Direct Mail is the marketing option for many small businesses. It offers the choices of enticing prospects with whatever you want to send them in the mailer. All of the printed information about your company or service can be included in the package and when opened, it can create excitement and a desire for your offerings in the recipient. From the envelope to the letter to the mail back card, all of the elements work together to create a product that allows the recipient to understand your purpose and to positively respond.
Each piece works independently as a part of the whole. The following is an explanation on how the entire Direct Mailing packaging works.

The envelope is the outer wrapping of the mailing. It is the first thing that the recipient sees with the address label and a stamp on it. Real stamps and a hand written type font can be used in order to make it look personal. A colored envelope will help it stand out from the rest of the mail in the mailbox. A one line statement can bring excitement to the announcement on what is inside such as “Look inside”, “Announcement”, “Important Information” are enticements to go further and open the envelope.

The Sales Letter is the guts of the direct-mail sales effort. This letter may be the only thing sent out and it needs to be the entire punch. A well written letter can give you the chance to explain your offer to the prospect.

There are a few key points that need to be included in all Sales Letters. First, the letter needs to be written on a personal level. This is your chance to engage just like you are standing in front of the prospect. You have just that first flash to catch the attention of the viewer. Keep it simple , precise and thorough. Write as if you were explaining the benefits of your product to a friend. Use short sentences. Write the way you talk.

The next point is the beginning of your letter needs to be the attention grabber. This is a well known rule for newspapers and magazines and sales letters. The strongest points you are trying to make in your sales letter, need to be that first paragraph. State the problem you are addressing and then the solution.This will highlight the benefit and emphasize the importance of your product or service.
Keep you letter short (one page), use text boxes, bullets points and bold type. Break up any large chunks of copy with headings and indents.You want the message to get across even with a quick scan.
Sales Letters are just that...you are selling. In the first paragraph, put the reason you are sending the letter. You would like them to sign up for… You have a special deal for.... You want them to attend… These are all the enticements designed to push the prospect over the edge and get them to respond.
Responding to your mailing is the essential reason for sending mail. Give them a reason to reply right away. Add a deadline for a response. Add an offer with a deadline. Giveaway something in a limited amount.

If the letter is not enough, there are other Direct Mail items that you can add.
You can add a flier to the letter as support.This is a condensed brochure with a little more information than what is found in just the letter. The flier gives you the chance to expand on more points and ideas. You can add photography, charts and graphs.Testimonials work well in fliers as recommendations for your business. Fliers should stand on their own in telling your complete business story.
Reply cards can also be inserted in the mailing package. You want the prospect to fill out a card and ask you for more information. Their name, address and phone should be filled out and sent back for free. Make sure your reply card has room and spaces for the respondent to include all the information you need.


Self-mailers are an exclusive type of direct mail marketing material. They are like postcards, where the mail piece is mailed without the need for an envelope or other type of wrapper.
It can incorporate all of the elements of a full direct-mail package on a single folded sheet of paper.The simplicity of a self-mailer also makes it easy to produce quickly, enabling you to introduce a new product, announce a sale or make contact with customers in short order. In a three-panel piece, one panel can have bullet points, another a personal sales letter and another the response device or order form.

The postcard is perhaps the most basic of mailing formats.With a postcard, all the recipient needs is a flip of the wrist to read everything you have to say. Inexpensive postcards give you the opportunity to consider a mailing campaign, enabling you to send out a number of cards at regular intervals to remind the recipient of your business. You can also create oversized postcards that give you more space on which to display your sales materials and information. If the card is designed in a way that has originality and selling power, you could have yourself an inexpensive business builder.
A company newsletter is another popular item to send out to prospects and to clients. They are easy to produce and should be laid out so that they can be easily scanned with a two- or three-column format. Use photos or illustrations to clarify your articles. Keep your typeface large enough for all your customers to read the articles without straining. You can provide your customers and prospects news on your company, announcements about your key employees, market overviews and so on.Their size can deliver more complex information. You can put together a series of articles, conduct lengthy interviews, show new information about your field and all of this can be written within a comfortable space allotment. Keep the bulk of your newsletter as short pieces, so they are very scannable. You want lots of different items in the hope of providing something interesting to every reader. A newsletter lets you show off your knowledge and market savvy. You should plan your newsletter at least six months in advance. Profile some of your largest customers in your newsletter to show other customers the quality of your product. You can use your newsletter to prospect for new customers.

Direct Mail Marketing is one of the best advertising strategies you or your business could utilize to reach customers and prospective clients. Everest Direct Mail and Marketing will help you by using highly-target mailing lists, coupled with unique letters and envelopes. Direct mail campaigns ensure your potential customers heed your message by putting your advertisements directly into their hands. We help build quality lead pipelines through consistent marketing and client relationship management. We will help you customize and send marketing materials that are written and designed to connect with today’s consumer.


Tuesday, 18 April 2017

Custom Size Postcard Printing

Postcards give a marketing advantage because they allow room for brief, targeted content; they’re an easy read, meaning less of a chance a client will get bored reading it, and no need to worry about open rates. 
Capture prospects’ attention through the visibility of a customized, colorful postcard in their mailbox and watch your response rates soar!
Postcards are a great eye-catching, tangible marketing tool, formatted to your specific preferences and needs, with endless customization in a multitude of sizes – regular, oversized, and custom cut.
We can create colorful, attention-grabbing designs with your images, logo, and any content you’d like to include – using your own design or one created uniquely for you by our talented and experienced designers. 

Yellow Letters

The most economical direct mail option for reaching your potential sellers are with Handwritten Yellow Letters.
Handwritten Yellow Letters are produced with no computers, font, or printing processes. Personally written just for the client and mailed in hand addressed envelopes, your letter looks like it came from a friend, not a faceless company. That is where the power comes from, the personal touch! Yellow Letters are created using yellow, pink or white tablet style lined paper, legal pad size, with real handwriting and your message can be read in red, blue, or black ink or a combination of multiple colors. We will work with you to create the right marketing letter for your business goal, one that gets results.
Yellow-Letter marketing has been proven over the years as one of the most effective marketing methods available.  When sending a personalized, handwritten, hand-addressed yellow letter; it is not uncommon for marketers to experience response rates as high as 15%. .  A 15% response rate can inundate you with calls so be sure to be prepared!
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The most economical direct mail option for reaching your potential sellers are with Handwritten Yellow Letters.  Handwritten Yellow Letters are produced with no computers, font, or printing processes. Personally written just for the client and mailed in hand addressed envelopes, your letter looks like it came from a friend, not a faceless company. That is where the power comes from, the personal touch! Yellow Letters are created using yellow, pink or white tablet style lined paper, legal pad size, with real handwriting and your message can be read in red, blue, or black ink or a combination of multiple colors. We will work with you to create the right marketing letter for your business goal, one that gets results.
Yellow-Letter marketing has been proven over the years as one of the most effective marketing methods available.  When sending a personalized, handwritten, hand-addressed yellow letter; it is not uncommon for marketers to experience response rates as high as 15%. A 15% response rate can inundate you with calls so be sure to be prepared! It actually works so well that many of the known big timers are using it as well! These are people like Ron LeGrand, Than Merrill, Hunter Paschall and others! Yellow letters truly are one of the most efficient and fastest marketing tools around!
Furthermore, running analytics on your yellow letters campaign is a fantastic idea and should be deeply considered by anyone running this type of Direct Mail campaigns. Tracking and analyzing a stagnant campaign can help shed light on the hold ups, identify the issue and allow you to adjust your yellow letter campaign as needed. Questions to consider when analyzing your campaign include: How many letters are you sending out? How often you send them How long have you been consistently mailing letters How many phone calls are you receiving?How many people are you actually talking to? What are you saying people when you pick up the phone? How many appointments are you running? How many deals are you making?
You will want to send out at least 20 letters per day, 4-5 days a week and for a minimum of at least 3 months. Again, this is where you will want to budget wisely and accordingly to your company’s details. Results will vary from month to month, which is why a minimum of at least 3 months is recommended. Doing it for a full year will give you a much better picture of what your true response rate actually is.
Another crucial notion to mention is this: Answer the phone! Maybe even consider making a commitment to always answering the phone for the first 90 days of your yellow letter campaign. Building rapport and delivering your message are the next important steps to consider once you’re actually on the phone with a potential client. Also consider why they’re selling, what the seller wants from you, and how fast they will sell if you can give them what they want. This will hopefully allow you to start booking multiple appointments. If not, you to need examine what it is you are saying when booking the appointments. Whatever you do and say, make sure it is all in the direction of making them want to book an appointment! Analyzation of your campaign is absolutely key once the wheels are in motion!

Handwritten Yellow Letters

The most economical direct mail option for reaching your potential sellers are with Handwritten Yellow Letters.
Handwritten Yellow Letters are produced with no computers, font, or printing processes. Personally written just for the client and mailed in hand addressed envelopes, your letter looks like it came from a friend, not a faceless company. That is where the power comes from, the personal touch! Yellow Letters are created using yellow, pink or white tablet style lined paper, legal pad size, with real handwriting and your message can be read in red, blue, or black ink or a combination of multiple colors. We will work with you to create the right marketing letter for your business goal, one that gets results.
Yellow-Letter marketing has been proven over the years as one of the most effective marketing methods available.  When sending a personalized, handwritten, hand-addressed yellow letter; it is not uncommon for marketers to experience response rates as high as 15%. .  A 15% response rate can inundate you with calls so be sure to be prepared!
The most economical direct mail option for reaching your potential sellers are with Handwritten Yellow Letters.  Handwritten Yellow Letters are produced with no computers, font, or printing processes. Personally written just for the client and mailed in hand addressed envelopes, your letter looks like it came from a friend, not a faceless company. That is where the power comes from, the personal touch! Yellow Letters are created using yellow, pink or white tablet style lined paper, legal pad size, with real handwriting and your message can be read in red, blue, or black ink or a combination of multiple colors. We will work with you to create the right marketing letter for your business goal, one that gets results.

Yellow-Letter marketing has been proven over the years as one of the most effective marketing methods available.  When sending a personalized, handwritten, hand-addressed yellow letter; it is not uncommon for marketers to experience response rates as high as 15%. A 15% response rate can inundate you with calls so be sure to be prepared! It actually works so well that many of the known big timers are using it as well! These are people like Ron LeGrand, Than Merrill, Hunter Paschall and others! Yellow letters truly are one of the most efficient and fastest marketing tools around!
Furthermore, running analytics on your yellow letters campaign is a fantastic idea and should be deeply considered by anyone running this type of Direct Mail campaigns. Tracking and analyzing a stagnant campaign can help shed light on the hold ups, identify the issue and allow you to adjust your yellow letter campaign as needed. Questions to consider when analyzing your campaign include: How many letters are you sending out? How often you send them How long have you been consistently mailing letters How many phone calls are you receiving?How many people are you actually talking to? What are you saying people when you pick up the phone? How many appointments are you running? How many deals are you making?
You will want to send out at least 20 letters per day, 4-5 days a week and for a minimum of at least 3 months. Again, this is where you will want to budget wisely and accordingly to your company’s details. Results will vary from month to month, which is why a minimum of at least 3 months is recommended. Doing it for a full year will give you a much better picture of what your true response rate actually is.
Another crucial notion to mention is this: Answer the phone! Maybe even consider making a commitment to always answering the phone for the first 90 days of your yellow letter campaign. Building rapport and delivering your message are the next important steps to consider once you’re actually on the phone with a potential client. Also consider why they’re selling, what the seller wants from you, and how fast they will sell if you can give them what they want. This will hopefully allow you to start booking multiple appointments. If not, you to need examine what it is you are saying when booking the appointments. Whatever you do and say, make sure it is all in the direction of making them want to book an appointment! Analyzation of your campaign is absolutely key once the wheels are in motion!

Monday, 17 April 2017

Real Estate Investor Marketing

What Marketing tools should a Real Estate Investor (REI) use?

When it comes to marketing for your real estate investment business there are a lot of options out there that can provide success, and result in you closing more deals. One of the benefits of developing a marketing plan and sticking to it, is that your results become consistent and repeatable, allowing you to focus on the other aspects of the business that require your attention.



You are probably somewhat familiar with a lot of marketing channels already. Some of the popular channels for REI’s are:
  • Outdoor marketing
  • Bandit signs 
  • Billboards
  • Vehicle wraps (personal vehicles and on public-transit vehicles)
  • Direct Marketing
  • Print Marketing
  • Direct Mail Marketing

There are many many types of mail-pieces and that work well for Real Estate Investors marketing. However, there are many that DO NOT so it’s definitely worth your time to speak with one of our experts on what works!

Want to see some of our mail pieces? Contact us! We can mail you physical samples or email you digital samples

Stay up to date on other direct mail marketing advice and special offers by subscribing to our email newsletter. You will get special deals & savings, as well as learn how to master your business’s marketing!


Don’t forget, we have some great videos on our website that might help you.


Direct Mail Marketing is one of the more reliable options for getting new deals in real estate investment, because it reaches people that are likely to be in need of your help, sometimes directly at the property you want to buy!

I’ll continue this marketing discussion in my next post you will learn about other important aspects of your marketing such as:

  • Tracking your results (ROI)
  • Creating & maintaining marketing synergy
And we will discuss some other marketing tools & techniques that you can use!

Have a question? Want to see a sample mail piece?

Give us a call at 866-811-1553

-Casey